Long has the custom-length, rubber strap on a deployant clasp been reserved for a rare few watches. Why shouldn't you be able to get one for a watch of your choosing? Here's where we come in. Delugs is pleased to announce that we are releasing our first Cut-to-Size rubber straps, along with a new deployant clasp design!
We recently announced that we would be stopping the sales of our Santos de Cartier straps. Here’s the full story of what happened, our thoughts on this episode, the state of the industry regarding interchangeable strap attachment systems, and some common questions that we received over the past few days.
We now have an Official Delugs Forum on Watchuseek to further grow our Delugs community, in ways that Instagram couldn't. Join us over at Watchuseek, and be a part of that community!
My thoughts on the Cartier Pebble 50th Anniversary, discussing its pricing, positioning, and my feeble attempt at gazing into the future.
This is the story of how the Tissot PRX rubber strap by Delugs came to be, and also the story of how Delugs started our Rubber collection. A behind-the-scenes look into our product development process!

The Tissot PRX was first released in 2021, and quickly became a favourite across the horology world. However, it came with just the bracelet, and only a year later did Tissot release the leather strap. There was no rubber strap for the PRX, until today.

Today, after months of research and development, Delugs is pleased to announce that we are releasing integrated rubber straps for the Tissot PRX - a first in the world!

We will be increasing prices on 7 Jul 2022. Here's why.
Here's what we have been up to, and what you can expect from Delugs for the rest of 2022.

At Delugs, it is no secret that we are obsessed about quick release spring bars and have been huge proponents of them from the very beginning, so much so that it comes default on almost all of our straps.

Today, we are releasing our custom developed and manufactured quick release spring bars, that will finally end the debate on quick release vs regular spring bars.

Weekends before Watches & Wonders are typically slow, like the calm before the storm. However, this past weekend, the world witnessed a something akin to a storm, and no I’m not referring to Will Smith bitch-slapping Chris Rock. For those who have not read the news in the past few days, Omega and Swatch released a collaboration of watches, modelled after the former’s iconic Moonwatch, hence the name MoonSwatch. What was surprising was a demand, so tremendous even regular national news sites picked it up. There were queues that made the lines for the first iPhones back when they were a novelty seem like a deserted island. Could this have been foreseen? Was this a marketing gimmick? Could the brands have handled the opening day better? What was the point of the release? These were all questions that came up in the aftermath of the launch (no pun intended) of the MoonSwatches. But first, let’s look at the watches themselves.

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The MB&F LM101 is the watch that sucked me into the world of independent watchmaking.  Originally, I had dismissed the independent universe as the watches were often either unattainable (F.P Journe) or too wild for my taste (Urwerk).  In fact, when a friend messaged me with photos of the LM101 asking if he should buy it, I had told him to pass. 

But rather hypocritically, when I saw another friend’s steel LM101 in the metal, it was so jawdropping that I messaged Max Büsser the next day to order and place a deposit for my own piece.

We are extremely excited to have started a new initiative within the watch community - the Strap Guide. It is a showcase for photographs and write-ups of watches on our straps, written by members of our community!
Much has been said about the Cartier Santos (de Cartier) that was redesigned and released in 2018. It is an iconic design with a lot of heritage, beautiful mixture of brushed and polished texture with fine details like the bevelled case, priced decently and extremely versatile with the new QuickSwitch strap system that allows you to easily swap between bracelets and leather strap. We are proud to announce that we now offer straps with the QuickSwitch adapter for the Santos de Cartier line-up!
Zip Box - Store, Protect and Showcase your Watches! This is THE watch case that all watch collectors should have.