Zip Case

Prism Watch Case

Valet Tray

The New Standard

We started off as watch collectors and leathercrafters. In a world where everything is done facing a digital screen, there was something romantic about winding a crown and watching the watch spring into life, or creating with your bare hands a functional and beautiful leather product out of its raw materials. We wanted to marry these two worlds, by bringing our experience and knowledge in crafting to produce exceptional products for watch enthusiasts.

Since launching in 2018 with a small, curated collection of leather straps, we have since expanded and now offer one of the most extensive collection of handcrafted leather straps in a wide range of width and sizes, and offer a Custom Strap Program to meet your unique requirements. We also set out to create watch storage and leather goods that matched up to the timepieces you had - functional art that you can hold, use and admire. Beyond our products, we also aspire to provide an online shopping platform and experience that is enjoyable and fun.

We hope to build a community that enjoys the accessories as much as the timepieces that they hold, and we hope you'll join us in this journey!

You Ask. We Answered.

Every strap is individually handcrafted by our team of skilled leathercrafters, using traditional techniques employed by the best leathercrafters in the world. There are over 50 steps involved, using a wide range of tools and machines.

Discover the full crafting process here.

There is no right answer to this question, no "perfect leather" - some people prefer a strap that patinas, while others prefer a strap that looks pristine even after multiple uses. The leather to choose depends on the specific qualities that you are looking for in the strap, which varies from individual to individual, watch to watch.

Nonetheless, rest assured that we only use the best quality leather that we know of, and widely used by leathercrafters around the world - full grain leather, and not that genuine leatherrubbish that is so often found on leather watch straps.

Discover our leather selection here.

In general, if your watch already has a leather strap on it, our straps will most likely fit, or we can custom make something to fit your watch.

Find out if our straps will fit your watch here.

Our ready stock straps come in three sizes - Small (105mm and 65mm), Medium (115mm and 70mm), and Large (125mm and 75mm). Which size to get depends largely on your wrist size, but other factors include the size of the watch, your personal preference in how tight you wear your watch, and how much "tail" you prefer. If none of the three sizes work for you, we can also custom make our straps to your size.

Find out which size you should get here.

Absolutely! You would first need to determine what you are looking for in a strap - what watch to fit it on, what qualities you are looking for in a strap, what look you are going for (casual vs formal).

See our strap recommendation here.

All orders are sent from Singapore. We ship worldwide via DHL Express, but there are a small number of countries where we've had difficulties shipping to. Do note that any additional custom fees or taxes due are the responsibility of the buyer!

Check out our shipping page for more details!

You may return your strap for a full refund if it is in unworn condition. If you would like to return a custom straps, we charge a 20% restocking fee.

See our Warranty, Returns, Refunds & Exchange Policy here.