Sizing Guide
Sizing of watch straps can be a complicated thing. Let's un-complicate it.
*Unfortunately, only M size is available at this point in time.
Shell Cordovan
You don't skimp on your watch, so don't skimp on your strap.
Craftsmanship
On both your watch and strap, the smallest details speak the loudest.
Competitive Pricing
After spending on a new watch, there's not a lot left for the strap. We understand.
The best leather money can buy
Shell cordovan is a vegetable-tanned leather that comes from horse rump (aka butt). It is one of the most desirable leathers out there due to its unique gloss surface finish, and high durability. While Horween is the first tannery to produce shell cordovan, our shell comes from a Japanese tannery, Shinki Hikaku. Shinki shell is incredibly clean, with a semi-gloss luster that offers a superior level of water resistance. Shinki shell has a more refined look and feel, as compared to the rugged and rustic vibe of Horween shell.
No detail is too small
If you use a loupe to examine your watch, you should use a loupe to examine your straps. Quick release pins, polyester thread, decorative crease lines, waterproof lining.
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Shell Cordovan Signature Watch Strap
Size Guide$99.00
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Our signature watch strap in Shell Cordovan is the first line that we are bringing to the watch community. Each strap is padded, lined and stitched, using one of the most luxurious leathers known to leathercrafters. You'd expect your watches to last a lifetime - the straps shouldn't be any different.
All watch straps will come with a silver tang buckle and quick release bars, so that you can easily swap out between your favourite watch straps and not have to fuss about scratching your watch lugs. No one will judge you for changing straps every day!
Note: Small and Large straps, as well as straps with custom lug sizes, are made-to-order and will take around 4 weeks before it is shipped out.
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The main leather used is Shell Cordovan from Shinki Hikaku tannery in Japan. The lining leather used is French goat leather that matches the colour of the Shell Cordovan.
See here for more details on the leather we use, because calling them "full grain leather" or "genuine leather" on its own does not do it justice.
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There are a total of 4 layers of various material that goes into each strap, with each layer serving a specific purpose. From top to bottom, they are: (1) exterior leather, (2) padding, (3) synthetic strengthener, (4) lining leather.
All layers are firstly glued and pressed together, before they are stitched. Finally, the edges are finished with edge paint, which adds an additional layer along the exposed edges of leather and protects it from wear and tear, and water damage, over time. This also prevents the different layers from separating - an additional layer of prevention on top of the stitching.
What makes for a good quality watch strap?
A good quality watch strap is apparent by examining the leather and construction.
For leather, generally full grain or top grain leather should be used. The specific article of leather, if known, will provide more information on the type of leather.
For construction, you would want to look the stitching, edge finishing, symmetry and overall cleanliness.
What sets us apart from the other strap makers out there?
On the market today, there are a lot of strap makers. How are we any different? Read on to find out more!
There is no DELUGS without U
As a small start-up, there is a lot that we don't know. Customer feedback is the most important way for us to discover those unknown unknowns. Please let us know if you have any comments or suggestions!
You can message us about anything under the sun! How we can improve our watch strap, what leather we should use next, what styles of straps we should expand into (NATO? Two-piece? Bund?), how we can improve our websites, or even how your day is going! Bottom line is, we want to hear from you!