Straps Your Watch Deserves




What people are saying

Don't take our word for it

Shinki Natural Shell Cordovan Patina


You don't skimp on your watch, so don't skimp on your leather strap

Saddle Stitch details


On both your watch and strap, the smallest details speak the loudest

There is no DELUGS without U

As a small start-up, there is a lot that we don't know. Customer feedback is the most important way for us to discover those unknown unknowns. Please let us know if you have any comments or suggestions!

You can message us about anything under the sun! How we can improve our watch strap, what leather we should use next, what styles of straps we should expand into (NATO? Two-piece? Bund?), how we can improve our websites, or even how your day is going! Bottom line is, we want to hear from you!

Sizing Guide
Sizing of watch straps can be a complicated thing. Let's un-complicate it.


Size Chart


Measurements Description S* M L*
A Lug width Varies by lug width
(see product listing)
B Buckle width
C Long strap length 105mm 117mm 125mm
D Short strap length 65mm 72mm 75mm
E Distance to middle hole 65mm 73mm 80mm
F Distance between holes 7mm
G Size of holes 1.8mm

*Unfortunately, only M size is available at this point in time.