1. Customer First
We will always place you, the customer, at the forefront of our minds. A supportive customer base is like oxygen to any business - the business can survive for a while without the support of its customers, but not for long. We will not sabotage our long-term relationship with you, in order to gain one extra sale. While we might be a brand, the individuals behind this brand are also a consumers, and know what poor customer service feels like.
We will also be responsive to any question or comment that you may have. You can also reach us via multiple channels (Instagram, Whatsapp, email), whichever suits you best. Because we recognise that as a relatively young brand, working in a space where the products are not straightforward (Does your strap fit my watch? How do I order a custom strap?), you will have questions about how this will work. And we are here to answer those questions.
2. Quality Always
We will always strive to deliver the best possible products. We take pride in our craft, in our straps, in our business. We will use only top quality material and leather, and we will not take shortcuts in how we craft. It may save us some money, but you can definitely tell the difference in quality. If we're going to do something, we are going to do it well.
We will also design our products thoughtfully, and not just put something out for sale just because we can make a quick buck. We will study what's on the market, find out what is good and bad about it, and make improvements to the design so that we are providing a better product than what is already on the market.
3. Fair Prices
We will price our products fairly, based on our costs and the prices of other comparable products. While this means that we will not price our products at exorbitant levels (even though our quality and offering does allow us to do so), we will also not undercut ourselves. While low prices is good for the consumer in the short run, in the long run, this is unsustainable to any business, and hence the watch community will have one less brand to purchase from.
Profits allow us to continue investing in research and development, developing new straps, new accessories, new tools, and also allow us to invest in our leathercrafters. It allows us to think big, and imagine what else we can offer to the watch community. If you value the work and products that we put out, we hope you will consider showing your support through making a purchase.
4. Always Improving
As the saying goes, if you're not progressing, you're regressing. So keep moving forward. We are here to build a brand and community, and not just here to make a quick buck. We are committed to the long game, and that means always looking ahead and doing things better.
We will always improve. We will always be releasing new products, trying new materials, exploring different techniques. We will be on more channels, creating new media to showcase our products, educating the community, showing and not just telling. We will improve our systems, our processes, our packaging and delivery. And we will do this with your help, feedback and inputs!