Custom Strap Program

Couldn't find the perfect strap?Have it custom made for you!

Our Customisation

While we offer a wide range of straps in ready stock, there is a chance that the straps are still not right for you. Maybe the width or sizes that we make doesn't quite work for you. Or maybe you prefer a different coloured stitching. Or maybe you like the leather, but not the style. If you know exactly what you want to get, our customisation service will get it made for you.

There are two different sorts of custom made straps: Made-to-Order straps or Bespoke straps. In a nutshell, for MTO straps, you are only changing a few options (style, leather, width, length, stitch colour), while for Bespoke straps, you can change almost every aspect of the strap. Because of this, Bespoke straps are more expensive than MTO straps.

Custom made straps take between 3-6 weeks before it's sent out, depending on the backlog of orders) as our crafters only start once the order is placed. Reach out to us if you require a more accurate estimate. We appreciate your patience and understanding!

There is a lot of terminology and options available - we will cover the options in detail below. If you have any other queries on the customisation process, do not hesitate to get in touch with us.

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Customisation Options

Leather & Colour

Choose the leather and colour for the strap. Learn more about Our Leather here.


Choose from the following styles: Signature, Slim, Side-Stitch, Row-Stitch, Chunky, Chunky Signature, Stitchless, Rally Side-Stitch, Rally Slim, Pilot, Stripe, Two-Tone Rally, Apple Watch. Learn more about Our Styles here.

If you would like to make a strap other than the styles we offer (for e.g. Casa Fagliano style for Reverso), you can place a bespoke order and let us know what style you would want.

Lug Width

Choose the lug width and buckle width for your strap. We do not recommend a taper of more than 5mm for aesthetic reasons. See here for more details.

Use the following format: Lug Width-Buckle Width. For example, 20-18 refers to a strap that is 20mm at the lug end, and 18mm at the buckle end.


Choose the strap lengths that best match your wrist and preference. You can either go with our standard lengths (105/65 for small, 115/70 for medium, or 125/75 for large) or specify your own lengths. If you are unsure what length to specify, refer to our sizing guide here.

Note: the first number (e.g. 115) refers to the length of the longer end with the strap holes in millimeters, while the second number (e.g. 70) refers to the length of the shorter end with the buckle.

Thread Colour

Choose from any of our 75 thread colours for the main stitch. Learn more here.

Accent Side Sttch

Let us know if you would like to add an accent side-stitch, and if so, the colour. Not applicable for the side-stitch or stitchless style.

Curved Lugs

Specify if you would like the lugs to be curved. See here if you are unsure if your watch requires curved lugs.

Quick Release Spring Bars

Choose if you would like quick release spring bars (default) or normal spring bars. (P.S. the answer is always quick release! You can still replace spring bars with quick release knob even if it falls off!)

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Buckle Finish

Choose between Brushed Silver (default), Silver, Gold, Rose Gold, or Black finish. See here for more details.

Bespoke (Additional Options)

Customisation Options

Lining Leather and Colour

Choose the leather and colour for the lining layer of the strap (the layer that is touching your skin). See here for more details.

Keeper Style

Choose the number and type of keepers. The standard configuration is one floating keeper (able to move freely) and one fixed keeper (fixed position just after the buckle).

Keeper Leather & Colour

Choose the leather and colour used for the keepers. You may choose different leather and colour for each keeper.

Thread Thickness

Choose the thread thickness between 0.35mm or 0.55mm. Default thickness for most styles is 0.35mm, and 0.55mm for Chunky and Chunky Signature style.

Stitch Width (SPI)

Choose the distance between each individual stitch. Default stitch width is 2.7mm. This is also known as SPI (stitches per inch). 2.7mm stitch width translates to 10 SPI.

Edge Paint Colour

Choose your edge paint colour. Default is to match the top leather colour, but you may also choose it to match the thread colour. We custom mix our edge paint so we can match most of the top leather colour. While we strive to make it as close as possible, there might be some differences in colour.

Thickness (Lug-Strap-Hole)

Choose the overall thickness of the strap. As a reference, our Signature style is 4.5-2 (4.5mm thick at the lug end, and 2mm thick at the strap hole). Our Slim style is 2.2-2.2 (2.2mm throughout).

Shape of Strap Holes

Choose between Round (default) or Oval. The buckle provided will be according to the shape of strap holes - regular buckles for Round holes, and Pre-V buckle for Oval holes.

Number of Strap Holes

Choose the number of strap holes you would like, from 1 to 9, with 7 being the default. Note: if you want to strap to fit your wrist well, we recommend to adjust the length and not increase the number of strap holes.

Distance between Strap Holes

Choose the distance between each hole. Either 5mm, 6mm (default) or 7mm.

Distance from Lug to Middle Strap Hole

Choose the distance (in mm) from the lug to the middle strap hole. The rest of the strap holes will be aligned based on this. If not specified, we will position the strap holes about 60% down the strap.

For example, if the strap length is 115mm, the middle hole will be 70mm (60% of 115mm) from the lug

Strap End Style

Choose between Standard (default), Rounded, or Trapezium.

Custom Strap Gallery

Need some inspiration on what's possible with our Custom Strap Program? Look no further than our Gallery!

Get inspired by more Custom Strap creations!

View Custom Straps Gallery