Blog
Get the Perfect Fit: Introducing our Cut-to-Size Rubber Straps
Long has the custom-length, rubber strap on a deployant clasp been reserved for a rare few watches. Why shouldn't you...
2022 Year In Review
We are at the end of another year yet again. We are incredibly thankful for all the support that we've...
We're Stopping the Sales of Our Santos de Cartier Straps
We recently announced that we would be stopping the sales of our Santos de Cartier straps. Here’s the full story...
We now have an Official Delugs Forum on Watchuseek!
We now have an Official Delugs Forum on Watchuseek to further grow our Delugs community, in ways that Instagram couldn't. Join us...
Some Perspectives on Pricing of Rubber Straps
What goes into the pricing of a rubber strap? How can a simple rubber strap cost more than a handcrafted...
My Thoughts on the Cartier Pebble 50th Anniversary Limited Edition
My thoughts on the Cartier Pebble 50th Anniversary, discussing its pricing, positioning, and my feeble attempt at gazing into the future.
Beyond the Product: Development of the Tissot PRX Rubber Strap
This is the story of how the Tissot PRX rubber strap by Delugs came to be, and also the story...
Tissot PRX Rubber Straps: First in the World!
The Tissot PRX was first released in 2021, and quickly became a favourite across the horology world. However, it came...