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The MB&F MAD1 was released in 2021, with the Blue version available for Tribe members only. The Red version was introduced in 2022, and was available via a lottery raffle system. In typical Max Büsser style, the M.A.D. 1 is extravagant, creative and offers a unique display of the time. It offers an opportunity for fans to own a piece of the brand at a much lower price point.
Alcantara material from Italy is a cutting-edge material that offers unparalleled aesthetic, technical and sensory qualities. While it is most similar to suede and microfiber, it would be inaccurate to categorise Alcantara as any of those material. It is most commonly used in the interior of luxury cars, but its uses has since expanded to everyday goods like wallets, card holders, phone covers, bags etc. It is extremely soft to the touch, and provides a very luxurious feel when made into a strap.