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Strap In & Style Up: Delcro Launch Event

Strap In & Style Up: Delcro Launch Event

Strap In & Style Up

The inaugural pop-up event by Delugs was a sensational three-day extravaganza that marked the launch of our highly anticipated Delcro collection. Partnering with the beloved local ice creamery, Apiary, this event was a celebration of style, innovation, and delightful indulgence. Held at the Neil Road branch of Apiary, it brought together watch enthusiasts, industry experts, and ice cream aficionados for an unforgettable experience.

Event Highlights:

  • Unveiling the Latest Collection: The event revolved around the grand unveiling of Delugs' latest and long-awaited Delcro collection. Attendees were treated to a first look at this innovative line, showcasing the fusion of style, functionality, and modern design.

  • They were also introduced to the hardest worker in Delugs- our 3D-printed Delcro stress testing machine- which intrigued almost everyone who attended the event. The Delcro strap ( shown below) went through over 100,000 cycles of opening and closing throughout the weekend and still looks almost as good as new. 
  • Experience Zones: Attendees could engage with the Delcro collection firsthand through interactive displays and try-on stations, simultaneously experiencing the straps' versatility and sophistication.
  • Collaboration with Apiary: The partnership with Apiary added a sweet twist to the event. Guests indulged in delectable, specially crafted ice cream flavours inspired by the colours and themes of the Delcro collection. The fusion of fashion and flavours created an atmosphere of pure delight.

  • Exclusive Offers: Attendees were treated to exclusive event-only offers and exciting giveaways. From limited-edition Delugs merchandise to fun Spin-the-wheel prizes, everyone had a chance to take home a piece of the Delugs experience.

Attendee Engagement:

The event sparked widespread excitement among attendees, fostering engagement and creating memorable moments:

  • Social Media Buzz: The event generated significant buzz on social media. Attendees shared their experiences, showcasing the innovative designs of the Delcro collection and the delightful Apiary ice cream creations. 

  • Watch Enthusiasts' Interaction: Watch enthusiasts and influencers engaged in lively discussions, expressing their admiration for the collection's craftsmanship. Their enthusiasm amplifying the event's success. 
  • Community: The collaboration with a local ice creamery like Apiary resonated well with the community. It showcased Delugs' commitment to supporting local businesses and fostering meaningful partnerships.


The inaugural pop-up event in partnership with Apiary was a resounding success, marking the launch of the Delcro collection in style. The convergence of fashion, innovation, and local flavours created an immersive and unforgettable experience for all attendees.

A heartfelt appreciation to everyone who graced the event and contributed to its success. I want to extend a special acknowledgement to Travis from Apiary Ice Creamery for the collaboration- their exceptional accommodation, cooperation, and generous space provision, among other things.


Above all, it was also an event for friends old and new to come together, sharing their common interests to enjoy a weekend of watches and accessories. Amongst the attendees, we glimpsed some arm candy, a pleasing sight showcasing watches in their natural habitat- adorning the wrists of their devoted enthusiasts.



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