On the 20th of June, we celebrated Summer with our very first Summer Launch 2024! This launch was our largest yet, with a total of 10 new products including our brand new Spring Deployant Clasp!
As part of our ongoing mission to promote self-expression through watch straps, we focused this launch on a wide range of straps, from iconic models like the Rolex Submariner and Omega Speedmaster to independent brands such as MB&F, Ming, and Ulysse Nardin.
Understanding the demand for a quality deployant buckle, we introduced our Spring Deployant Clasp, featuring the same leaf spring mechanism found in our Cut-To-Size (CTS) rubber straps.
To celebrate the launch, we organized a summer-themed party and invited our customers, business partners, friends, and family. This year, we added a unique twist by creating our first launch video and hosting a poolside chat with our local ambassadors, Constant (@constant.kw) and Philologus (@wildwristwatch), to discuss their views on our latest releases and their strap-changing habits.
It was a truly wonderful evening shared among watch enthusiasts. We are incredibly grateful to all who attended and helped make the event so special.
You can visit our Summer Launch collection here! https://delugs.com/collections/summer-2024-launch
