Photo Recap: Golden Hour — MING

Following the success of last year’s MING trunk show, Delugs welcomed the brand back to Singapore for Golden Hour — MING, a two-day, appointment-only showcase held on 9 and 10 May at our flagship boutique in Raffles Hotel Arcade.

Bringing together collectors, long-time supporters and first-time guests, the event offered a rare opportunity to experience a curated selection of MING watches up close, in a setting designed for focused, one-on-one interactions.

A Curated, Appointment-Only Experience

Unlike open-house formats, Golden Hour — MING was structured around private appointments, allowing each guest dedicated time with the watches. This created a quieter, more deliberate pace — one that encouraged closer inspection, thoughtful discussion and a deeper appreciation of the details that define MING’s design language.

Guiding these sessions were two of the brand’s key figures: Hasnida (Head of Customer Experience) and Jason (Creative Producer). Their presence added valuable context to each interaction, offering insight into the thinking behind the watches, from design decisions to production nuances.

Nine Watches, One Cohesive Vision

On display were nine references spanning MING’s recent collections: the 56.00 Starfield, 37.02 Minimalist, 37.08 Starlight, 37.08 Twilight, 37.02 Monolith, 37.09 Bluefin, 37.09 Uni and 57.04 Phoenix, alongside a new piece quietly unveiled during the event.

Seen together, the collection highlighted the brand’s consistent approach to form, light and material — where subtle variations in dial treatment and finishing create distinct identities within a unified design language. For many guests, experiencing these watches side by side offered a clearer understanding of how MING continues to evolve its aesthetic.

From Viewing to Ownership

In addition to the showcase, a limited number of pieces were made available for purchase, including the 37.02 Minimalist, 37.08 Starlight, 37.02 Monolith, 37.09 Bluefin and 37.09 Uni.

Conversations That Matter

As with previous MING events, the experience extended beyond the watches themselves. Each appointment became a space for conversation, where collectors shared their perspectives, asked questions and engaged directly with the people behind the brand.

This exchange between maker and wearer is what continues to define these sessions, turning what could be a simple viewing into something more personal and memorable.

Continuing the Partnership

Golden Hour — MING builds on our ongoing collaboration with the brand, reinforcing Delugs’ role as a platform for thoughtful, design-led watchmaking. By creating an environment where watches can be experienced with intention, we aim to bring collectors closer to the ideas and people that shape them.