Project WristPop.

Every concept we are exploring is non-destructive. The Royal Pop ships with a removable clip holder — our solutions either work with the existing clip, replace the clip with a strap-bearing version of the same form factor, or hold the watch in a custom cradle. No drilling, no modification, no permanent change to the case. We respect the watch.

No. Delugs is an independent watch strap company. The case-straps we develop for the Royal Pop are aftermarket — not affiliated with, endorsed by, or sold through Swatch or Audemars Piguet. We have a strong track record of building aftermarket solutions for watches that the brands themselves do not service.

Delugs has been a dedicated watch strap company for years, with hundreds of thousands of satisfied customers around the world and flagship boutiques in Singapore and Hong Kong. We're a team of watch enthusiasts who obsess over the small things — stitching, edge finish, taper, on-wrist feel — and our portfolio spans thousands of watch references, including pieces the brands themselves do not support. We also partner directly with watch brands on official strap collaborations. The work in our R&D Track Record above — Tissot PRX, Cartier Santos D-Lock, the Micro-Adjust CTS Clasp — was engineered in-house. Project WristPop is built on the same process we've used for every Delugs product.

Yes — but across two case-strap designs. The six Lépine references (crown at 12) share one case-strap, designed to rotate the crown to roughly 2 o'clock when worn. The two Savonette references (crown at 3, small seconds at 9) share a different case-strap built around that lateral layout. Between the two designs, every colorway is covered.

We don't know yet — pricing depends on the final design and materials. We'll share specifics with the waitlist before public launch. As a frame of reference, our custom straps generally start at USD 150 and our most engineered solutions (like our Cartier Santos D-Lock) sit higher.