Nubuck has a soft touch with a short and even nap. It is supple and flexible from the start, but yet has just the right amount of structure. This strap is great if you are looking for something that's casual enough for all your daily activities, soft and comfortable to the touch, and an alternative to regular leather texture.
Excerpt from Strap Guide by Tom: "I wouldn't be surprised if I end up wearing this combo all summer. This strap is so much fun, yet still very elegant. The Nubuck is smooth as silk, and the color is such a good match with the blued hands and the white dial. As opposed to Suede, Nubuck is made by sanding/brushing down the grain side of the hide instead of just using the flesh side. This makes it a lot more durable than Suede, and leather better suited for watch straps."