Studio Underd0g's first showcase in Asia: two days at each of our boutiques with founder Richard Benc and designer Magnus Swann. Twelve watches for sale on the spot, including a brand-new release revealed 28 August.
For Sale12 watches, on the spotIncluding a new release revealed 28 Aug
About Studio Underd0g
The British independent that took fun seriously.
Studio Underd0g began in London during the 2020 lockdown, when founder Richard Benc posted a single design online: a chronograph with a watermelon dial. The response was overwhelming, the first run sold out almost instantly, and the Watermel0n has anchored the collection ever since.
The playful surface hides serious watchmaking. Every piece is assembled in Great Britain at The D0ghouse, the brand's own workshop, and the approach has earned a GPHG nomination (2023, Challenge category) and a collaboration with haute-horlogerie house H. Moser & Cie.
Why can’t horology be a little bit more playful from time to time? In an industry that typically takes itself very seriously, Studio Underd0g offers a fresh perspective.
Studio Underd0g
First time in Asia. Both boutiques, one week apart.
Studio Underd0g has never shown in Singapore, Hong Kong, or anywhere in Asia, until now. For two days at each boutique, twelve watches come out of the case: to handle, try on, and buy on the spot.
Founder Richard Benc and designer Magnus Swann will be at both editions. It's free and easy: no appointments, no queue system. Come to talk watches; stay to try yours on a Delugs strap.
What to Expect
Time with the watches, and the people who made them.
No stage, no schedule, no pressure. Drop in any time between 12pm and 6pm and take the room at your own pace.
Meet Richard & Magnus
The founder and the designer are in the room all four days: for the stories, the design talk, and the odd hot take. No stage, no schedule. Just walk up.
Hands-on with all twelve
The current collection out of the case and onto your wrist, pizza watches included, plus the new release once it's revealed.
Buy on the spot
Every model is stocked at the boutique in limited numbers. First come, first served: wear it out the same day.
First access to the new release
A brand-new Studio Underd0g is revealed on 28 August. Event guests see it in the metal, and can take one home, before the online launch on 1 September.
The Lineup
Twelve watches. All for sale on the spot.
Every model below is stocked at the boutique in limited numbers: the 01 Series chronographs, the pizza duo, the 02 Series field watch in its new second generation, and the 03 Series Salm0n monopusher.
The watch that started it all: the watermelon-dial chronograph, now in its third generation with Studio Underd0g's bespoke ST-1901B column-wheel movement.
"Without a doubt, this is one of the most playful watches out there."
The field watch, SU-style: a sapphire dial over seven layers of Super-LumiNova that glows like a night light. Gen 2 is slimmer, with a 63-hour reserve.
"This one is my pick of the litter, as that colourful gradient really pops, especially in the dark."
A Swiss monopusher chronograph with a salmon-skin dégradé dial, inspired by the shimmering skin rather than the fillet.
"A step up in specs and perceived quality, the Monopusher 03SERIES retains the familiar look of the 01SERIES with an upgraded movement, but doesn't lose the light-hearted creativity that has been key for the brand since its creation."
Boutique stock is limited and strictly first come, first served.
28 August
Be first to see the new watch.
A brand-new Studio Underd0g is revealed on 28 August, and Golden Hour guests see it in the metal before the 1 September online launch. Leave your email and we'll send the reveal the moment the embargo lifts, plus a reminder before each event.
You're on the list. See you at the boutique.
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How to Visit
Walk in. No appointment needed.
Both editions are free and easy. Drop by any time between 12pm and 6pm, alone or with the crew. The watches and the team will be there.
Singapore · 29 – 30 AugSat & Sun · 12pm – 6pm
Hong Kong · 4 – 5 SepFri & Sat · 12pm – 6pm
Free & easyBrowse, chat, try on · no booking
Singapore Edition
29 – 30 August 2026
Saturday & Sunday · 12pm – 6pm
Delugs Flagship BoutiqueRaffles Hotel Arcade, 328 North Bridge Road, #02-35, Singapore 188719
Hong Kong Edition
4 – 5 September 2026
Friday & Saturday · 12pm – 6pm
Delugs Hong KongShop 106B, 1st Floor, Central Building, 1–3 Pedder Street, Central, Hong Kong
FAQ
Good questions.
Anything else we missed? Email us or use the live chat. We're here to help.
Do I need an appointment?
No. Both editions are walk-in, free and easy. Come by any time between 12pm and 6pm.
Are the watches actually for sale on the spot?
Yes. All twelve models are stocked at each boutique in limited quantities. Buy one and wear it out the same day. Once a model sells through, it's gone for that edition.
What's the new watch being revealed?
We genuinely can't say. It's under embargo until 28 August. What we can tell you: it's a brand-new Studio Underd0g, it launches online on 1 September, and Golden Hour guests see it in the metal first. Join the reveal list above and we'll email you the moment the embargo lifts.
Will Richard and Magnus be at both editions?
Yes. Founder Richard Benc and designer Magnus Swann will be at the Singapore edition (29–30 Aug) and the Hong Kong edition (4–5 Sep), all four days.
Can I pair a Delugs strap with a Studio Underd0g?
That's rather the point. The 01 and 03 Series take a 20mm strap and the 02 Series an 18mm. Our team will help you find the pairing in-store.
Where exactly are the boutiques?
Singapore: Delugs Flagship Boutique, Raffles Hotel Arcade, 328 North Bridge Road, #02-35, Singapore 188719. Hong Kong: Delugs, Shop 106B, 1st Floor, Central Building, 1–3 Pedder Street, Central.
Two boutiques. Twelve watches. One underd0g.
Studio Underd0g's first days in Asia: 29 – 30 August in Singapore, 4 – 5 September in Hong Kong. See you at golden hour.
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