Opening Weekend Offer · 27–28 June — A door gift for every guest (while stocks last), plus 10% off any purchase.
The world's first strap-dedicated boutique goes international. Join us for the grand opening of the Delugs Flagship Boutique in Central on Saturday, 27 June 2026 — book a time slot to come down on opening day, meet the team, and explore the Strap Wall.
Grand Opening27 June 2026By appointment
LocationCentral Building, Hong Kong1–3 Pedder Street
Grand Opening27 June 2026By appointment · Reserve a time slot
Opening HoursMon – Sun11am – 7pm
WhereCentral Building, Hong KongShop 106B, 1st Floor, Central Building, 1–3 Pedder Street, Central, Hong Kong
The Strap Wall511 pairs on displayThe breadth of our ready-stock range
Going International
The world's first strap-dedicated boutique goes international.
When the Delugs Flagship Boutique opened at Raffles Hotel in Singapore in April 2025, it was a leap of faith — a digitally native, online-only brand stepping into physical retail for the first time. One year on, it has become a genuine community hub for watch enthusiasts across the region.
Hong Kong, our 5th largest market globally, is the natural first step outward. It is home to one of the highest concentrations of watch collectors in the world, and an audience that has long set the tone for how watches are appreciated across the region.
This is a relationship that has been building for years — from members of local clubs bringing Delugs straps to their meetups, to our 2024 weekend pop-up with Wristcheck at Landmark. The new boutique sits in the same Central district. This is not just a store opening — it is the beginning of a global rollout.
Why Central
In the heart of Hong Kong’s watch corridor.
The boutique sits in Central Building, within the cluster of watch boutiques surrounding Landmark and Prince's Building — the heart of Hong Kong's watch retail corridor, where serious collectors already shop.
If a collector walks out of a watch boutique needing help with straps, they can be pointed straight to Delugs. The geography, like the relationship, comes full circle.
A 740 sq ft space built for discovery — from the Strap Wall at its centre to the Bespoke Corner and the soft, even skylight made for wrist shots.
Strap Wall
At the centre of it all, the Strap Wall puts 511 pairs of straps on display — the full breadth of our ready-stock range, in leather, rubber and fabric.
Bespoke Corner
A visual, tactile display of materials, threads and tools — the entry point into the Delugs customisation world, where any strap can be made your own.
The Main Island
Where the conversation happens. Our team works through every detail with you directly, one-on-one, from pairing to fit.
The Skylight
Soft, even natural light fills the space — ideal for examining straps up close, and for the perfect wrist shot.
What to Expect In-Store
Hands-on, the moment you walk in.
Our Strap Specialists are on hand for everything from pairings to bespoke commissions — and most can be done while you wait.
1
Personalised Strap Pairings
Our Strap Specialists help you find combinations that suit not just the watch, but how you wear it.
2
Bespoke Strap Program
Choose every detail of your strap — from the leather to the thread colour to the edge finishing.
3
Strap Installation
Every strap purchased can be fitted to your watch on the spot.
4
Strap Hole Punching
Need an extra hole for a better fit? Our team can punch it on the spot.
5
Quick-Release Conversion
Have your straps converted to quick-release spring bars, for tool-free strap swaps at home.
6
Watch Retail
A curated selection of watches — including pieces from independent and micro brands — available to view and purchase in-store.
More Than A Store
A community hub, first.
Delugs was never just a strap brand. Before there was a boutique, there was a community — collectors and enthusiasts united by a shared obsession with the details most people overlook. The community came first. The boutique followed.
Just like our Singapore boutique, we plan to host watch showcases, collector gatherings, and the kind of conversations that only happen when passionate people are in the same room.
An Event Space
A home for independent brands.
Our boutique is a space where watch brands — especially independents and microbrands — are invited to host events, connect with collectors, and showcase their work in a thoughtfully curated setting. Many are online-only, brands collectors have never had the chance to handle in person.
From private previews to casual get-togethers, the space is designed to foster real connections between brands and the community — just as we've done in Singapore.
Reserve Your Visit
Book your slot
Opening Weekend Offer · 27–28 June — A door gift for every guest (while stocks last), plus 10% off any purchase.
The grand opening is on Saturday, 27 June 2026, by appointment — reserve a time slot above. After opening, the boutique is open Monday to Sunday, 11am to 7pm.
Where is the boutique?
Shop 106B, 1st Floor, Central Building, 1–3 Pedder Street, Central, Hong Kong — within the cluster of watch boutiques around Landmark and Prince's Building.
Do I need an appointment for opening day?
Yes — opening day runs in time slots so every visitor gets a proper experience. Reserve your slot above and plan to arrive within your window.
Can I buy straps and have them fitted on the day?
Absolutely. The full ready-stock range is on the Strap Wall, every strap can be fitted on the spot, and we can punch holes or convert to quick-release while you wait.
Do you carry straps for my watch?
We make straps for watches from Cartier and Rolex to independents and beyond — in leather, rubber and fabric. Our specialists will help you find the right fit and pairing.
Who do I contact for more information?
Email hongkong@delugs.com or call +852 6286 9186.
A Note From The Founders
“Hong Kong was never a question of whether, only when: this is the city that believed in Delugs before we had any presence here, and it is only right that it becomes our first international home. The boutique at Central Building is the first step in something much bigger. We will be bringing the strap boutique experience to every city where watch lovers are.”
— Ken & Pei, Co-Founders of Delugs
Grand Opening · Saturday, 27 June 2026
By appointment · Central Building, Central, Hong Kong
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