Up to 4 straps
Choose two straps to start, then two more after your first month’s content is live. Leather, rubber or fabric, sized to fit your watches.
A three-month collaboration
The Delugs Creator Program
We’re looking for creators who love the details as much as we do. Join us to wear, film and share Delugs straps with your audience.
The programme3-month pilotA small group of selected creators
You share1 video + 1 StoryEach month, for three months
You receiveUp to 4 strapsChosen to fit your watches
About the programmeStraps made by hand.
Straps made by hand.
Stories told by you.
Every Delugs leather strap goes through 18 steps at the bench, from leather selection to saddle stitching and quality control. The Creator Program puts those straps on the wrists of people who can share that craft with their audience.
You might be a seasoned watch collector, a style creator or simply someone with an eye for well-made things. We’re looking for your perspective, and the stories you can tell with a change of strap.
For our three-month pilot, selected creators receive up to four straps. We’re keeping the group small so we can work closely with each person.
Explore how our straps are madeWhy we startedA different strap.
A different strap.
A new perspective.
Show the craft up close
Help people see how a strap looks, feels and changes a watch in everyday life.
Reach beyond the collector crowd
Bring straps to people who follow watches, fashion, style and well-made things.
Help shape what comes next
Share honest feedback on colours, materials and fit, from your own experience and your audience’s.
If you’re selected
What you get as a Delugs creator
A code for your audience
A personal Delugs code to share with your followers. We’ll confirm the details when you’re selected.
Invitations to Delugs events
Connect with the community at our Singapore and Hong Kong boutiques, with invitations to selected Delugs events.
Early access to launches
See new collections before they go public, with time to plan your content.
After the pilot · We’ll review the collaboration together, with the opportunity for top-performing creators to continue on a longer partnership.
What we ask of you
What you’ll create
Two pieces of content a month for three months. Bring your own ideas and style; we don’t require approval before your content goes live.
Short-form video
1 per monthInstagram Reel, TikTok or YouTube Short
A strap change, wrist roll or styling idea, with the strap clearly shown.
Story with a link
1 per monthInstagram or TikTok
Link to the featured strap and include your personal code. For YouTube-only creators, we’ll agree a suitable link placement before you join.
Tag @delugs and use #DelugsCreators on each post. Clearly disclose the gifted partnership. You’re welcome to share the content on your other platforms too.
After you apply
How selection works
STEP 01
Apply
Tell us about your channel, your audience and what you’d like to create.
STEP 02
Review
We’ll look at your content, audience and fit with the programme.
STEP 03
Let’s talk
Shortlisted creators join a short call to discuss ideas and expectations.
STEP 04
Get started
Agree the partnership details, choose your first two straps and get your code.
The details, in plain words
Before you apply
Who can apply
- You’re 18 or older.
- You’re active on Instagram, TikTok or YouTube, with at least 1,000 followers on one platform.
- You create content about watches, fashion, style, lifestyle or everyday carry.
Your creative control
Your content should reflect your own experience. We don’t require pre-approval. Brand guidelines and any minimum period for keeping posts live will be covered in your agreement.
Disclosing the partnership
Clearly disclose that you received gifted products. Use the platform’s partnership tools and follow the disclosure requirements that apply to you.
How your content is used
Reposting, advertising permissions and the duration of any usage rights will be set out in your agreement before you join. Applying does not grant Delugs rights to your content.
Your straps
Choose two straps when you join, then two more once your first month’s content is live. The straps are yours to keep and are not for resale.
The partnership agreement
The agreement confirms the deliverables, personal code, content rights and how either side can end the partnership. You can review these details before deciding to join.
Join the pilot
Apply to join
Tell us a little about you and your channel. We read every application.
For creators on Instagram, TikTok or YouTube.
Good to know
Questions
Do I need a big following?
You need at least 1,000 followers on one platform. Beyond that, we look at the quality of your content, how you connect with your audience and your fit with Delugs.
Do you approve my content before it’s posted?
No. You keep creative control. We’ll share brand guidelines and agree the scope with you before you join.
Why do I receive two straps first and two later?
The first pair gets you started. Once your first month’s content is live, you can choose two more to keep your content varied for the rest of the pilot.
I don’t own a luxury watch. Can I still apply?
Yes. You don’t need a luxury watch or a large collection. Tell us which watch you’d like to feature so we can find straps that fit.
Can I apply from outside Singapore?
Yes. Tell us where you’re based and where most of your audience lives. We’ll confirm delivery arrangements with shortlisted creators.
Is this an affiliate programme?
This pilot exchanges gifted straps for an agreed content schedule. An audience code does not mean an affiliate commission. Any separate paid work would be agreed with you directly.
Have an idea for the programme? Tell us in your application.
Apply to join
![Anthracite Hook Strap [kollokium x Delugs] - Image 2](http://delugs.com/cdn/shop/files/20250919-A7405309_298x298_crop_center.jpg?v=1761299094)
![Delugs Anthracite Hook Strap [kollokium x Delugs] Fabric Watch Strap](http://delugs.com/cdn/shop/files/Kollokium_straps_Anthracite_1_298x298_crop_center.jpg?v=1761299094)
