From 14 to 20 April, Delugs made its presence felt at Watches & Wonders 2026, held at the Palexpo in Geneva. As one of the world’s most important watch industry events, the show brought together brands, media, retailers and enthusiasts from around the globe. For us, it marked an opportunity to share the Delugs experience with an international audience.
This year marks the first time we're exhibiting at the main venue itself — a step-up from our Hotel Beau-Rivage appearance in 2024 and 2025 . Our booth was setup in the LAB, an exclusive space hosting only 13 exhibitors within Palexpo, dedicated to showcasing innovation and exciting technologies in the watch industry.
Bringing the Delugs Experience to Geneva
At the heart of our booth was a familiar feature: a scaled-down version of our Strap Wall, recreated just for the show. This allowed visitors to explore our range of straps in a tactile, hands-on way — just as they would at our flagship boutique.
Guests were encouraged to try straps directly on their own watches, creating an immediate and personal connection to the products. Whether it was a vintage chronograph, a modern sports watch or something more unconventional, the ability to experiment with different pairings made for an engaging, highly interactive experience.
A Closer Look at Our Strap Collections
Across the week, visitors explored a wide spectrum of our offerings. Leather straps showcased the craftsmanship and finishing that define our core range, while Sailcloth options highlighted durability and versatility for everyday wear. Our CTS Rubber straps, known for their comfort and modern aesthetic, proved especially popular among those looking for a more casual, sport-oriented pairing.
Seeing these materials up close (and on the wrist) allowed attendees to appreciate the nuances in texture, construction and fit that set Delugs apart.
Introducing the Micro-Adjust CTS Deployant Clasp
A key highlight of the booth was the opportunity to experience our newly released Micro-Adjust CTS Deployant Clasp. Visitors were able to handle the clasp firsthand, testing its adjustment mechanism and understanding how it enhances day-to-day wearability.
The ability to fine-tune fit on the go resonated strongly with attendees, particularly those accustomed to the limitations of traditional clasp systems. It quickly became one of the most talked-about features at the booth, drawing repeat visits from guests keen to experience it again.
Introducing the Strap Closet
Making its debut at the event was our Strap Closet — a new concept inspired by the way we interact with everyday wardrobe essentials. Designed with a format similar to clothes hangers and garment racks, the Strap Closet reimagines how watch straps can be stored, displayed and accessed.
Built on principles first explored in our flagship boutique, the concept shifts strap storage away from purely functional organisation towards something more visual and lifestyle-driven. By presenting straps in an open, wardrobe-like format, the Strap Closet encourages browsing, comparison and easy selection, bringing a sense of familiarity and ease to choosing the right strap.
Conversations, Connections and Community
Throughout the event, co-founders Ken and Pei Qi were present at the booth, engaging directly with visitors. The week was filled with conversations, ranging from strap recommendations and product feedback to broader discussions about the evolving role of straps in modern watch collecting. These exchanges reinforced what we’ve always believed: that straps are not just accessories, but an integral part of how watches are experienced and enjoyed.
A Global Stage
With a mix of industry professionals and public visitors, Watches & Wonders 2026 provided a unique platform to connect with the wider watch community. For many, it was their first time experiencing Delugs in person — an opportunity to see, feel and understand our products beyond the screen.
Looking Ahead
Our time in Geneva marks an exciting step forward as we continue to bring Delugs to a global audience. We’re grateful to everyone who stopped by the booth, shared their thoughts and spent time with our products. It was a pleasure meeting all of you!
![Anthracite Hook Strap [kollokium x Delugs] - Image 2](http://delugs.com/cdn/shop/files/20250919-A7405309_298x298_crop_center.jpg?v=1761299094)
![Delugs Anthracite Hook Strap [kollokium x Delugs] Fabric Watch Strap](http://delugs.com/cdn/shop/files/Kollokium_straps_Anthracite_1_298x298_crop_center.jpg?v=1761299094)
