Getting the Royal Pop on your wrist.

Project WristPop.

Case-Straps for the Swatch x Audemars Piguet Royal Pop

Our attempt at getting the Swatch x Audemars Piguet Royal Pop — a pocket watch — as a wristwatch. Follow along as we develop the case-strap.

In Development Status

Coming 2026 Launch

Email Waitlist Notified by

Join the Waitlist Our Track Record

Swatch x AP Royal Pop wristwatch strap concept

The Royal Pop reimagined for the wrist. By Delugs.

The Lineup

All eight references.

Six Lépine (crown at 12) and two Savonette (crown at 3). Each in its own bioceramic colorway.

Lépine

OTG ROZ

Wrist mockups are AI-generated to illustrate concept directions. The final case-strap will look different.

In Development

From design to trial.

Design

3D Print

Trial

Estimated Timeline

From here to launch.

13 May 2026

Royal Pop launch

13 May 2026

Project WristPop commences

16 May 2026

Royal Pop available for sale

Mid May 2026

First prototype ready

Jun 2026

Pre-order launch

Jul–Aug 2026

Delivery

Dates are estimates. R&D timing depends on prototype testing and material availability.

Waitlist

Be the first to know.

Drop your email. We'll write back the moment our Royal Pop case-strap is ready to ship — plus behind-the-scenes updates from R&D as we develop it.

No spam. Unsubscribe anytime. We only email when there is real news.

R&D Track Record

We've done this before.

When a watch has no existing aftermarket support, we build one. Three examples from our archive of first-to-market and proprietary mechanisms.

First to Market · 2022

Tissot PRX Straps

When the PRX launched, the integrated-bracelet shape meant no aftermarket strap on the market would fit. We built one. Delugs was the first independent strap maker to ship a fitted leather and rubber for the PRX — and shipped the first units within weeks of the watch's launch.

Read the story

Proprietary Adapter

Cartier Santos · D-Lock Adapter

The Santos uses a proprietary QuickSwitch system that locks out aftermarket straps. We engineered the D-Lock — our own adapter mechanism, internally developed and patented — that bridges the Santos case to any Delugs strap. The first aftermarket Santos strap solution that fits properly.

Read the story

In-House Engineering

Micro-Adjust CTS Clasp

Most clasp innovation in the industry comes from the brands. We built our own — the Micro-Adjust CTS Clasp, with 6mm of on-wrist micro-adjustment, designed and engineered entirely in-house. Used across our CTS Rubber Strap collection.

Read the story

In the Press

What if the Audemars Piguet x Swatch Royal Pop actually came with a strap? Delugs founder Kenneth Kuan has an idea

By Amrita Katara · 15 May 2026

Read the article

It Sounds Like the Swatch x AP Royal Pop Is Getting a Strap After All. Just not from Swatch.

13 May 2026

Read the article

Delugs is Developing a Wrist Strap for the Swatch x AP Royal Pop

By Vincent Nguyen · 14 May 2026

Read the article

About Delugs

A Strap Specialist, Not a General Store

Founded in Singapore, Delugs is dedicated to elevating watch ownership through the simple yet powerful act of strap changing. We believe straps are how a timepiece is worn, perceived, and enjoyed — and our mission is to make strap changing a lifestyle.

We work closely with watch brands to craft straps that complement their timepieces, and our direct-to-consumer focus keeps us closely connected with the watch enthusiast community. Each leather strap takes 4–6 hours to handcraft; our rubber straps are precision-moulded from FKM rubber.

100K+

Customers worldwide

4.8★

Across 8,400+ reviews

100+

Countries shipped to

Featured In

Hodinkee Fratello Time+Tide Revolution

About the Watch

A beautiful watch. With nowhere to wear it.

On 16 May 2026, Swatch and Audemars Piguet released the Royal Pop — a pop-art reimagining of the Royal Oak as a convertible pocket watch. Eight pocket watches in two case styles: six Lépine (crown at 12) and two Savonette (crown at 3, with small seconds). Each in a different bioceramic colorway, with petite tapisserie dials, the iconic Royal Oak octagonal bezel, and a Sistem51 hand-wound mechanical movement. Priced at USD 400–420.

Available 16 May 2026 at selected Swatch boutiques. One watch per person, per day, per store.

The catch: it is not a wristwatch. It ships with a calfskin lanyard, a clip holder, and a desk stand. To wear it, you put it in your pocket.

For most collectors, that is not enough. A Royal Oak belongs as a wristwatch — that's the whole point. The question on every forum, in every group chat, in every comment section the moment this launched: how do I wear this as a wristwatch?

The most-asked question of the year: how do I wear it?

Case

40mm Bioceramic

Movement

Sistem51 (hand-wound)

Power Reserve

90 hours

Format

Convertible Pocket Watch

Questions

Common questions.

When will the case-strap be available?

We are in active R&D from the moment the Royal Pop launched. We don't make promises on timelines we can't keep — but we will email everyone on the waitlist the moment we have a release date, and again when units ship.

Will fitting a case-strap damage the watch?

Every concept we are exploring is non-destructive. The Royal Pop ships with a removable clip holder — our solutions either work with the existing clip, replace the clip with a strap-bearing version of the same form factor, or hold the watch in a custom cradle. No drilling, no modification, no permanent change to the case. We respect the watch.

Is this an official Swatch or Audemars Piguet product?

No. Delugs is an independent watch strap company. The case-straps we develop for the Royal Pop are aftermarket — not affiliated with, endorsed by, or sold through Swatch or Audemars Piguet. We have a strong track record of building aftermarket solutions for watches that the brands themselves do not service.

What makes Delugs any different from other strap brands that are working on straps for the Royal Pop?

Delugs has been a dedicated watch strap company for years, with hundreds of thousands of satisfied customers around the world and flagship boutiques in Singapore and Hong Kong. We're a team of watch enthusiasts who obsess over the small things — stitching, edge finish, taper, on-wrist feel — and our portfolio spans thousands of watch references, including pieces the brands themselves do not support. We also partner directly with watch brands on official strap collaborations. The work in our R&D Track Record above — Tissot PRX, Cartier Santos D-Lock, the Micro-Adjust CTS Clasp — was engineered in-house. Project WristPop is built on the same process we've used for every Delugs product.

Will the case-strap work with all 8 colorways?

Yes — but across two case-strap designs. The six Lépine references (crown at 12) share one case-strap, designed to rotate the crown to roughly 2 o'clock when worn. The two Savonette references (crown at 3, small seconds at 9) share a different case-strap built around that lateral layout. Between the two designs, every colorway is covered.

How much will it cost?

We don't know yet — pricing depends on the final design and materials. We'll share specifics with the waitlist before public launch. As a frame of reference, our custom straps generally start at USD 150 and our most engineered solutions (like our Cartier Santos D-Lock) sit higher.